So, lets get to it and take a a good gander at the Why So Serious Transmedia Marketing campaign for The Dark Knight and ask the burning question… “was the marketing campaign an example of Transmedia Entertainment?” – was there, in fact, additional story elements that made the campaign crossover – the ultimate in promoting [...]
I’ve just read a great article on Trendwatching all about this “orgy of real world activities and happenings” known as MASS MINGLING. This is officially my new favourite term (knocked off Virtualosity) as it’s just so blummin’ phonetically pleasing. In more detail… “As predicted by digital gurus more than a decade ago, hundreds of millions [...]
My mum thinks “Outrageous Christmas number 1″, I think “What a genius use of a platform to mobilise a nation”… how can that knowledge, skill and practice be used in Transmedia Activism? This story’s an oldie but a goodie, but stick around… My fancy is still tickled by the genius of Jon Morter, 35, a [...]
I recently attended the X Media Lab, Global Media Ideas and particularly enjoyed the presentation by Anand Giridharadas “In Search of a Digital Philosophy”. His main point being that we are operating online – and we don’t really know how – there are no ‘human rules’ for our online life. I agree and disagree… Why? [...]
Have you analysed your Online Brand lately? Many of us have experienced the preparation for an interview, we all know those top tips; shave, wash, don’t wear Poison perfume… oh, and look the interviewer in the eye. So there we are – real life – managing our physical person brand… our resume is our paper [...]
A couple of Fridays ago I attended the X Media Lab Global Media Ideas conference held at the Sydney Opera House. I thought it would be good to leave it that magic couple of weeks and then sit down and see what stuck – what obviously rocked my boat. The day began with the charming [...]
Is there now a hard and fast, set in stone, we’re not kidding, agreement in the entertainment world of what Transmedia includes, I ask – with abundant excitement, I might add. Well, here is the official blurb; “A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same [...]
Studying now is such a radically different experience. I remember literally fighting over the 4 books left in the library on autism for my psychology essay. Seems such an age away! I have enjoyed finding an enormous amount of information, knowledge, interesting opinion and resources on blogs. I love how the collective intelligence now has [...]
I am in week 6 of a Multi-Platform Screen Producer Diploma. At the time the course was named Multi-Platform was the ‘in’ word, since then the term ‘Transmedia Producer’ has been accepted by Hollywood – so Transmedia is the word of the day. This word is not only being used in the entertainment world. The [...]
